Friday, October 18, 2013

Color tips for success in business and branding from Ginger's Garden Handmade Soap

What is your favorite color? Here are some color ideas for business and branding.

Red- Aggressive Energetic Provocative Attention-Grabbing 21% popular business color as voted by consumers
Orange- Vitality Fun Playful Exuberant 12% popular business color as voted by consumers (voted least successful color among women)
Yellow- Positivity Light Warmth Motivation Creativity 14% popular business color as voted by consumers
Green- Wealth Health Prestige Serenity 35% popular business color as voted by consumers
Blue- Trustworthy Dependable Secure Responsible 57% popular business color as voted by consumers
Purple- Royalty Sophistication Nostalgia Mystery Spirituality 10% popular business color as voted by consumers (voted least successful color among men)
Black- Prestige Value Timelessness Sophistication 29% popular business color voted by consumers
White- Pure Noble Clean Soft 32% popular business color voted by consumers

95% of business owners only use two colors for their logo/brand. 5% use more than two.
33% of companies use blue in their logo, 29% use red, 28% use black or grayscale, and 13% use yellow or gold.
41% of companies on use only text for their logo. 9% don't feature the company name at all.

Colors can be sorted as cold or warm. Warm colors associate with energy. Cold colors associate with calmness/security.
Cold colors- Red Orange Yellow Black White
Warm colors- Green Blue Purple Brown


My favorite color is green. It's used on my business cards and on my web site at Ginger's Garden Soaps Go take a look and buy your favorite.

I carry handmade soap, glycerin soap flowers, shaving soaps, wet shave creams, liquid soap with organic aloe, body scrub, body oil and gift baskets for any occasion. Wholesale orders welcome.


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